Brand & Visual Identity
Discover the visual elements that define Algeria Business Bay
The Logo
Inspiration
The logo is inspired by the historic famous drawing of the Tassili Man, found in the ancient caves of southern Algeria (Tassili region).
Learn more about Tassili n'AjjerSymbolism
- •Gathering & communication
- •Strength, wisdom & heritage
- •The meeting point of tradition and modern business
- •Unity, negotiation, and growth
Logo Variations
Light Background
Dark Background
Brand Background
Available in SVG, PNG, and PDF formats
Typography
Primary Font
Used for headings, buttons, and primary interface elements
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
(.,:;?!@#$%^&*) 0 1 2 3 4 5 6 7 8 9
Secondary Font
Used for body text, descriptions, and secondary content
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
(.,:;?!@#$%^&*) 0 1 2 3 4 5 6 7 8 9
Arabic Font
Used for all Arabic text content with proper RTL support
Alexandria
ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
Brand Colors
Primary Color
Brand Violet
HEX: #7E04D5
RGB: 126, 4, 213
Primary buttons, links, and key brand elements
Accent Color
Turquoise
HEX: #00FFC6
RGB: 0, 255, 198
Highlights, calls-to-action, and interactive elements
Secondary Color
Brand Grey
HEX: #E6E6E6
RGB: 230, 230, 230
Backgrounds, borders, and subtle elements
Dark Accent
Deep Violet
HEX: #230447
RGB: 35, 4, 71
Text, dark mode backgrounds, and emphasis
Brand Patterns
Decorative patterns inspired by Algerian heritage and modern design
Pattern 1 - Traditional Geometry
Pattern 2 - Modern Flow
