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Digitization of Wholesale Markets to Enhance Control of Fruits and Vegetables and Ensure Their Availability in the Market

March 17, 2026اقتصاد – الشروق أونلاينechoroukonline.comTranslated from Arabic
Digitization of Wholesale Markets to Enhance Control of Fruits and Vegetables and Ensure Their Availability in the Market

The company for the achievement and management of wholesale markets 'Magro' aims to regulate the flow of fruits and vegetables and enhance their availability in the market by launching a comprehensive digitization project, accompanied by an expansion of storage capacities through the establishment of new cold storage rooms. The general director of the company, Mahboub Bettaher, stated in a statement to 'APS' that the anticipated digital system will provide accurate data on the quantities traded, the volume of product reception in each market, the number of operators and vehicles, in addition to prices and the supplying or benefiting provinces, which allows for timely decisions to redirect goods between regions and ensure market balance, especially by enhancing the connection between producers and commercial agents. Read the full content on Echourouk Online.

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